Dear Colleagues,

In the current context, social commerce is becoming "the ultimate form of advertising," where social networks offer to convert images and videos in moments of purchase. Mobile devices have managed to close the gap between promotion and shopping while also creating more fluid and frictionless experiences. New actors with marked audiovisual attributes, such as Instagram, Pinterest, or TikTok, have joined old-fashioned online social networking services, such as Facebook or Twitter. On the other hand, the global health crisis related to the coronavirus COVID-19 pandemic has multiplied the time that consumers spend on different social networks and has increased electronic commerce worldwide. The fear of contagion has made these virtual environments the preferred means to maintain social relationships and acquire all kinds of products and services. This Special Issue will address studies on the role of audiovisual content in the sustainable behavior of online consumers in the current scenario. Sustainable consumer behavior encompasses the reasons and ways in which consumers incorporate sustainability issues into their day-to-day life. Conceptual and empirical studies oriented, among other subjects, to the following topics are welcome:

• Sustainable consumer behavior in response to audiovisual content on social networks
• Buying behavior in social networks with an emphasis on sustainability.
• Creation of sustainable brand value by audiovisual content
• Social media ads
• Social media marketing activities
• Innovative forms of customer segmentation based on sustainability
• Analysis of consumer behavior online with cutting-edge techniques

Dr. Jorge Arenas-Gaitán
Dr. Patricio E. Ramirez-Correa
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• sustainable consumer behavior
• e-WOM
• audio-visual content
• SMMA
• online brand equity
• online consumer behavior
• online segmentation
• Big Data
• machine learning applications
• e-commerce
• m-commerce