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The Role of Communication in Sustainable Development

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (20 December 2023) | Viewed by 7535

Special Issue Editor


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Guest Editor
Department of Communication and Digital Media, University of Western Macedonia, 50100 Kozani, Greece
Interests: communication studies; new media technologies and studies; audiovisual content management

Special Issue Information

Dear Colleagues,

Our concerns as citizens nowadays are broadly and globally extended in many areas, such as social changes, health, economy, evolutions in technology, environment, education, etc. As a field of study, communication is applied in all of these areas as a bridge between the audience and the information, and it appears in many different contexts. Sustainability, on the other hand, is a medium to connect the present with the needs of tomorrow and is related to each and every form of human activity.

The interconnection of public issues and the need to create resilient communities demands respectful and ethical handling via sustainable communication. Raising public awareness is essential, and new forms of digital communication that involve audience engagement may effectively aid a focus on sustainability-related issues. Different forms of communication in relation to context and presentation are deployed to deliver messages of trustworthiness and transparency within an increasingly powerful framework to promote sustainable development. The ultimate purpose raised from this endeavor is to strengthen the information challenges to ensure long-term impacts on human, social, and environmental issues rather than short-term gains.

This Special Issue examines the role of communication in providing sustainable development in areas of global societal progress and of individual interest in the current era. In this framework, original theoretical and research works are welcome. The topics of interest for this Special Issue include, but are not limited, to the following:

  • Media sustainability;
  • Public awareness;
  • Audience engagement;
  • Communicating sustainability in economic sectors (corporate, tourism, etc.);
  • Environmental awareness;
  • Education;
  • ICT in sustainable development;
  • Communicating social issues (i.e., reducing inequalities);
  • Communicating health-related and well-being issues.

Dr. Maria Matsiola
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable communication
  • public awareness
  • audience engagement
  • ICT in communication
  • social–environmental–economic–health-related issues

Published Papers (1 paper)

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Research

28 pages, 589 KiB  
Article
Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate
by Constantinos Nicolaou
Sustainability 2023, 15(1), 584; https://0-doi-org.brum.beds.ac.uk/10.3390/su15010584 - 29 Dec 2022
Cited by 7 | Viewed by 5518
Abstract
A brand can get close to its audience by engaging and delivering integrated healthy and sustainable communication experiences from and through the Internet and social media. A de novo approach of branded content consumption in relation to generations and generational cohorts is highlighted [...] Read more.
A brand can get close to its audience by engaging and delivering integrated healthy and sustainable communication experiences from and through the Internet and social media. A de novo approach of branded content consumption in relation to generations and generational cohorts is highlighted through a literature review in the present article. The latest three adult generational cohorts (18 years old and older) (i.e., Generation X, Generation Y and Generation Z) are outlined under the lenses of digital technological socio-cultural culture, the media environment, and the audiovisual industry. In this framework, an audiovisual-supported case study of the Greek chocolate “LACTA” which is a characteristic and typical paradigm of re-approaching the brand, (a) through branded content from and through the Internet and social media; as well as (b) through generations is presented. The ultimate research purpose of this article is to spotlight the role of communication in sustainable development to reach a better and more sustainable future through multi-generational marketing. Therefore, historical elements through a rich bibliographic literature as a source of further study regarding the Internet, social media, and the last three generational cohorts with adults are provided. Moreover, since not all generational cohorts are alike, it also grants useful insights for the prospective role of public relations and advertising as well as modern marketing communication through the aforementioned brand case study for healthy, robust and sustainable communication. Full article
(This article belongs to the Special Issue The Role of Communication in Sustainable Development)
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