Dear Colleagues,

Businesses around the world have been moving toward integrating sustainability in their day-to-day and strategic operations. In the coming years, this movement is likely to continue and gather pace. Despite the significant disruption caused by COVID-19, opportunities are present to capitalize on slower and different customer demands to further drive sustainable practices.

While there are numerous elements and stakeholders involved, it is important to understand how customers can be encouraged to act more sustainably while traveling. By understanding what customers want, how they behave, and how they think, strategies and novel practices can be adopted to encourage sustainable actions, with and without requiring excessive customer involvement and participation.

Following the often-cited triple bottom line, a truly sustainable initiative should consider economic, sociocultural, and/or environmental pillars at an individual level, all the way to the destination level. This Special Issue therefore addresses ways in which consumers act or can be encouraged to act in a sustainable manner when visiting destinations. The scope is quite broad and includes new ideas, technologies, strategies, or even old solutions applied in novel ways to any tourism business to affect or understand customers’ psychology to act in a more sustainable manner—economically, environmentally, and/or socioculturally.

The editors would therefore like to request papers that offer technological and nontechnological insight into understanding and/or influencing customers to act sustainably, given one or a mixture of the triple bottom line pillars, in tourism and hospitality-related fields. By understanding and being able to predict consumers’ needs better, can more efficient, less resource-intensive experiences be offered? Can new approaches or new technologies be used to gather this information and make predictions? Should sustainable experiences be positioned differently to increase the likelihood of customer compliance?

Dr. Christopher S. Dutt
Prof. Dr. Kichan Nam
Prof. Dr. Sanjay Nadkarni
Guest Editors

Manuscript Submission Information

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• customer psychology
• tourism
• hospitality
• technology
• blockchain
• AI
• Big data
• sustainability
• triple bottom line
• consumer behavior
• innovation
• COVID-19