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The New Trends in Consumer Behavior and Business Sustainability: From Customer Satisfaction to Businesses Performance

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A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 31 May 2024 | Viewed by 3044

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Special Issue Editor

Dr. Diogo Cunha Ferreira

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Guest Editor

CERIS, Instituto Superior Técnico, University of Lisbon, Lisbon, Portugal
Interests: performance assessment; benchmarking; risk analysis; project management; tourism management; governance; public policy; public administration
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Consumer behavior and sustainability trends are influencing corporate performance, resulting in a shift in how businesses approach customer happiness and overall success. Customer experience, conscious consumption, digital transformation, omni-channel experiences, transparency and authenticity, personalization through data-driven insights, social media and influencer marketing, and an emphasis on employee well-being and workplace culture are among these themes. Businesses may build customer loyalty, strong word of mouth, and long-term partnerships by providing unique and personalized experiences. Consumers are becoming more aware of the social and environmental ramifications of their purchases, and they are looking for firms that encourage sustainability, ethical sourcing, fair trade practices, and social responsibility. Companies are incorporating sustainability into their business strategies, implementing environmentally friendly practices, and publicly revealing their ethical principles. Consumers appreciate firm transparency and authenticity, and they want up-to-date information about items, ingredients, manufacturing methods, and supply chains. Companies are reacting by making clear and accessible information available, being upfront about their operations, and engaging in genuine engagement. Advances in data analytics allow businesses to collect and analyze customer data, allowing them to generate customized marketing plans, product recommendations, and targeted communications. Businesses may boost consumer satisfaction, develop brand loyalty, and achieve long-term success by aligning their strategy with these trends.

We are pleased to invite you to submit a research article or a literature review in one or more of those following topics:

Consumer behavior;
Customer satisfaction;
Business sustainability;
Business performance;
Focus on customer experience;
Rise of conscious consumerism;
Digital transformation and omnichannel experience;
Demand for transparency and authenticity;
Data-driven-based personalization;
Social media and influencer marketing;
Employee well-being and satisfaction and workplace culture;
Mathematical design and development of models to study any of the topics above.

We are particularly interested in works dealing with two or more of those topics, especially those linking customer/consumer satisfaction with business performance/sustainability. Nonetheless, this is not a sine qua non condition and other articles dealing with other topics will also be considered, as long as they are aligned with this Special Issue focus.

Dr. Diogo Cunha Ferreira
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

consumer behavior
customer satisfaction
business sustainability
business performance

Published Papers (2 papers)

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Research

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16 pages, 1614 KiB

Open AccessArticle

The Influence of Influencer Marketing on the Consumers’ Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination

by Chih-Ming Tsai and Shih-Peng Hsin

Sustainability 2023, 15(20), 14746; https://0-doi-org.brum.beds.ac.uk/10.3390/su152014746 - 11 Oct 2023

Viewed by 1803

Abstract

Social media has become an important part of most people’s lives since the pandemic and lockdowns. With little to do during lockdowns, some people created and managed social media accounts and became influencers. Following this trend, companies, governments, and individuals related to the leisure and hospitality industry turned to social media and influencer marketing to promote tourism in specific destinations in hopes of spurring an economic recovering. Since the pandemic, consumers have turned to social media to gather information and ideas for travel plans. To better understand the connection between what consumers read online and their desire to travel, this study aims to analyse the impacts of influencers, including their content and the fitness of destination, on consumers, who have their own perceived value and desire for the destination. A total of 332 Taiwanese respondents aged 18 to 55 were sampled to conduct a data analysis using the structural equation model (SEM). The results showed that content has a positive impact on the fitness of destination and the desire to travel, with no significant impact on perceived value, and the fitness of destination has a positive impact on perceived value and the desire to travel; in contrast, perceived value has a negative impact on the desire to travel. The mediation effect of influencer fitness of destination was also investigated through the bootstrap method. Fitness of destination acts as a full mediator between content and perceived value. Finally, the findings and managerial implications are further discussed to examine how the desire to travel among consumers can be affected by influencer marketing in the post-pandemic era. Practical suggestions for applying influencer marketing strategies based on the results are also proposed to help the tourism industry boost tourism revenue and achieve sustainable development goals after the pandemic. Full article

(This article belongs to the Special Issue The New Trends in Consumer Behavior and Business Sustainability: From Customer Satisfaction to Businesses Performance)

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16 pages, 1511 KiB

Open AccessPerspective

Vertical Integration in Healthcare and Patient Satisfaction: An Exploratory Analysis of Portuguese Reforms

by Alexandre Nunes

Sustainability 2024, 16(3), 1078; https://0-doi-org.brum.beds.ac.uk/10.3390/su16031078 - 26 Jan 2024

Viewed by 843

Abstract

The performances of public corporate hospital units are being influenced by user behaviour, delayed service responses, and sustainability risks. Consequently, there is a need for these units to adopt a different approach to user care in order to attain overall success and mitigate discontent arising from delays and waiting lists. The faults within the public system are becoming increasingly apparent as a result of the growing emphasis on the transparency and authenticity of information. The reform of the Portuguese health system aims to enhance coordination among public, private, and social services. Additionally, it prioritises the integration of various levels of care within the Portuguese National Health Service, specifically by promoting the amalgamation of hospital business entities with primary care under single organisations known as Local Health Units. The objective of this study was to utilise the SWOT framework to examine the reform from the standpoint of citizens, as they are the focal point of the system and its long-term sustainability. The study revealed several benefits associated with the reform. However, it is crucial to address potential risks and opportunities in order to achieve the intended outcomes. If health managers and policy-makers effectively utilise the available opportunities, it can be inferred that there exists a favourable circumstance to implement a Local Health Unit model that seeks to integrate comprehensive care. This approach, by addressing the health issues of citizens, will create a larger scope for improvement and enhance citizen contentment. Moreover, it will ensure the long-term viability, ethical conduct, transparency, and genuineness of health outcomes. Full article

(This article belongs to the Special Issue The New Trends in Consumer Behavior and Business Sustainability: From Customer Satisfaction to Businesses Performance)

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