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Sustainability
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Sustainable Fashion and Sustainable Luxury Markets
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Sustainable Fashion and Sustainable Luxury Markets

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (30 August 2020) | Viewed by 38450

Special Issue Editors

Dr. Iain Davies

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Guest Editor
Marketing, Business & Society, School of Management, University of Bath, Bath, UK
Interests: sustainable fashion; sustainable luxury; fairtrade, ethical brand management; sustainable innovation; sustainable business models
Dr. Claudia E Henninger

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Guest Editor
Fashion Business Technology, School of Materials, University of Manchester, Manchester, UK
Interests: sustainable fashion; circular economy; swapping; renting; sustainable fashion activism
Dr. Sarah Glozer

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Guest Editor
Marketing, Business & Society, School of Management, University of Bath, Bath, UK
Interests: corporate social responsibility (CSR); dialogue and communication studies; ethical markets and consumption; organizational legitimacy; social media marketing
Prof. Dr. Pierre McDonagh

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Guest Editor
Marketing, Business & Society, School of Management, University of Bath, Bath, UK‎
Interests: sustainable consumption and production; sustainable communication; critical marketing and society; eco-feminism
Miss. Amira Battle

E-Mail Website
Guest Editor
Marketing, Business & Society, School of Management, University of Bath, Bath, UK
Interests: sustainable fashion; sustainable consumption and production; social behavior change; social media; sustainable business models

Special Issue Information

Dear Colleagues,

The negative societal and environmental impacts of Fashion and Luxury Markets are clearly highlighted in the recent publication of the Intergovernmental Panel on Climate Change’s Special Report (http://www.ipcc.ch/). These markets have received far less scrutiny than sectors such as food, agriculture, energy, and transportation, but the business, governmental, and societal change needed to address the shortcomings in these sectors is of growing and immediate interest. Since the earliest research into these field in the mid-2000’s, there has been a slow but steady expansion of books and papers in these sectors. Media attention is also increasingly highlighting areas for change, and social movements such as the Haulternative Fashion Revolution are proliferating across markets. Now is a prime opportunity to take stock of the development of the field, to identify existing gaps, and to investigate a more sustainable future. In this Special Issue, we encourage an interdisciplinary perspective on tackling the major challenges of this sector and the UN’s call to ensure more Sustainable Consumption & Production (SC&P) patterns as part of the UN Sustainable Development Goals [Goal 12]. We encourage research into (but not exclusively) the development and replicability of sustainable business models, sustainable market-making, research and development in sustainable innovations, alternative models of consumption, social influence on consumption habits, sustainability education, the reshaping of habitual norms, and explorations of the barriers and drivers for societal change.

Dr. Iain Davies
Dr. Claudia E Henninger
Dr. Sarah Glozer
Prof. Pierre McDonagh
Miss. Amira Battle
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable fashion
  • sustainable luxury goods
  • sustainable textiles
  • sustainable brand management
  • sustainable innovation
  • sustainable business models
  • alternative modes of consumption

Published Papers (3 papers)

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Research

15 pages, 1515 KiB  
Article
The Persuasive Effect of Competence and Warmth on Clothing Sustainable Consumption: The Moderating Role of Consumer Knowledge and Social Embeddedness
by Yoon Yong Hwang, Gin Young Jo and Min Jung Oh
Sustainability 2020, 12(7), 2661; https://0-doi-org.brum.beds.ac.uk/10.3390/su12072661 - 27 Mar 2020
Cited by 14 | Viewed by 3352
Abstract
Commonly, most companies regard consumer satisfaction to be their major goal. Companies have in the past been focusing on consumer choice in product sales from a utility theory perspective. However, these days, in addition to personal choice, clothing disposal and sustainable consumption are [...] Read more.
Commonly, most companies regard consumer satisfaction to be their major goal. Companies have in the past been focusing on consumer choice in product sales from a utility theory perspective. However, these days, in addition to personal choice, clothing disposal and sustainable consumption are also becoming main concerns of consumers because of growing environmental problems in many parts of the world. In this research, two studies were conducted, and the results of study 1 were economic factors that affected sustainable consumption behavior positively, and competence cognition was the basis of this effect. A philanthropic factor also positively influenced sustainable consumption behavior, and this effect was mediated by warmth cognition. Economic factors influenced consumers’ product disposal behavior not only through competence cognition but also through warmth cognition. Therefore, to encourage disposal behaviors, such as recycling and donation, strategies are needed that can appeal to economic advantages. Study 2 examined the clothing disposal behavior considering environmental economic factors by scenarios. As a result, it was confirmed that environmental economics factors influenced clothing disposal behavior. In addition, we could confirm the moderated mediating effect as well as the moderating effects of knowledge level. The implications of these results and some suggestions for future research are discussed. Full article
(This article belongs to the Special Issue Sustainable Fashion and Sustainable Luxury Markets)
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12 pages, 1277 KiB  
Article
Face-to-Face Communication as A Tool to Support Second-Hand Fashion Sales: A Field Experiment at Fashion Week in Berlin
by Nicole Stein, Stefan Spinler and Helga Vanthournout
Sustainability 2020, 12(5), 1758; https://0-doi-org.brum.beds.ac.uk/10.3390/su12051758 - 27 Feb 2020
Cited by 4 | Viewed by 4330
Abstract
We conducted a random allocation experiment at fashion week in Berlin in 2017, testing how face-to-face (f2f) communication affects sales of a fashion start-up focusing on second-hand. The experiment revealed that 11% of guests of an f2f event afterwards turned paying customers with [...] Read more.
We conducted a random allocation experiment at fashion week in Berlin in 2017, testing how face-to-face (f2f) communication affects sales of a fashion start-up focusing on second-hand. The experiment revealed that 11% of guests of an f2f event afterwards turned paying customers with an average basket size 11.8% higher than the overall sales event average. We add insights to research on entrepreneurial practice as well as on offline operations in the context of circular consumption in fashion, exposing the leveraging effect of f2f communication for customer acquisition and revenue of start-ups in the field of sustainable fashion. Full article
(This article belongs to the Special Issue Sustainable Fashion and Sustainable Luxury Markets)
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22 pages, 417 KiB  
Article
Global Sourcing in Fast Fashion Retailers: Sourcing Locations and Sustainability Considerations
by Elisa Arrigo
Sustainability 2020, 12(2), 508; https://0-doi-org.brum.beds.ac.uk/10.3390/su12020508 - 09 Jan 2020
Cited by 37 | Viewed by 29474
Abstract
For decades, apparel companies have profited from moving their manufacturing to low-cost countries and several academic studies have focused on understanding whether low-cost locations could support optimal supply chain configurations. However, the exploitation of resources in foreign sourcing countries often resulted in many [...] Read more.
For decades, apparel companies have profited from moving their manufacturing to low-cost countries and several academic studies have focused on understanding whether low-cost locations could support optimal supply chain configurations. However, the exploitation of resources in foreign sourcing countries often resulted in many environmental and social issues and apparel companies became progressively more concerned about the negative exposure that they could face with a limited supply chain transparency. Therefore, this paper aims at investigating global sourcing strategies of fast fashion retailers in order to understand whether the decision criteria influencing sourcing locations have changed over time to also embrace sustainability considerations. Drawing on a literature review on sustainability in fashion supply chains, offshore outsourcing, and fast fashion global sourcing, a new theoretical framework concerning fast fashion retailers’ sourcing locations is proposed together with a content analysis of their reports. The findings show that fast fashion retailers identify sustainability as a key element to consider in selecting sourcing locations since sustainability issues at suppliers’ factories may represent relevant hidden costs. Moreover, actions aimed at checking and improving sustainable practices in global sourcing policies are proven to support the development of a strategic sourcing reputation for their fast fashion brands. Full article
(This article belongs to the Special Issue Sustainable Fashion and Sustainable Luxury Markets)
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