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Advances in Marketing Researches for Sustainable Development of Energy Economic

A special issue of Energies (ISSN 1996-1073). This special issue belongs to the section "C: Energy Economics and Policy".

Deadline for manuscript submissions: 30 June 2024 | Viewed by 7581

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Special Issue Editor

Dr. Cristinel Petrisor Constantin

E-Mail Website
Guest Editor
Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, 500036 Brașov, Romania
Interests: energy economic; marketing; sustainable development; SMEs; tourism marketing; marketing research
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The energy economics plays an important role in the national and international economic ecosystems as the energy demand can be found at all levels of the society. It is hard to imagine a reasonable standard of living in the absence of energy, so that households have become one of the most important energy consumers. Energy consumption and demand have been boosted by the widespread use of technology. Moreover, energy demand is strenghten by the consumption of companies in all economic sectors, organizations and public institutions. Consequently, all market players are in fierce competition for a scarce resource.

The importance of energy economics is recognized worldwide, given that one of the United Nations Sustainable Development Goals is dedicated to energy (SDG7), with the aim of “ensuring access to affordable, reliable, sustainable and modern energy for all". In this context, the sustainable development of energy economics is becoming crucial. Applying the principles of circular economy, using of renewable energy sources, investing in the development of energy ecosystems and focusing on consumer needs should become priorities for all countries. In achieving these goals, the marketing approach plays an important role, and marketing research is meant to find the best ways to implement development strategies.

This special issue aims at putting together new findings that can contribute to enrich the literature regarding the marketing approach in energy economics, both from the demand and supply perspectives. The contributions should not be limited to the issues mentioned above. Other themes of interest in energy economics are welcome!

Dr. Cristinel Petrisor Constantin
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Energies is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • energy economics
  • renewable energy
  • energy demand
  • energy supply
  • consumer behavior on energy market
  • sustainable development of energy economics
  • affordable and clean energy
  • energy for sustainable development
  • green economy
  • circular economy
  • marketing strategies for energy supply
  • marketing researches in energy economics
  • energy and global issues

Published Papers (4 papers)

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Research

14 pages, 937 KiB  
Article
Study on the Influence of International Economic Law of Carbon Emission Trading on Environmental Sustainable Development
by Ziying Chen and Jin-Tae Kim
Energies 2024, 17(6), 1453; https://0-doi-org.brum.beds.ac.uk/10.3390/en17061453 - 18 Mar 2024
Viewed by 451
Abstract
With the continuous development of global economic and trade activities, environmental problems have become an important factor restricting the sustainable development of all countries. How to realize the coordinated development of international trade and environmental protection has become a major issue facing the [...] Read more.
With the continuous development of global economic and trade activities, environmental problems have become an important factor restricting the sustainable development of all countries. How to realize the coordinated development of international trade and environmental protection has become a major issue facing the international community. Since China joined the WTO, its share of international trade has been increasing continuously. In order to deeply analyze the influence of international carbon emission trading policy on domestic carbon emissions, we use an input–output model and a GTAP analysis method to theoretically calculate the carbon emissions of the international trade of various departments in Shandong Province. At the same time, the implicit carbon emission index of various industries in 2022 is calculated through the direct energy consumption coefficient. The results show that there are significant differences in the impact of the carbon tariff system on different industries. In terms of the carbon emission index, the food processing industry showed a decrease of 18.99 Mt, while the implied carbon emission of the tobacco, textile and leather manufacturing industry reached 30.56 Mt due to the continuous expansion of trade scale. In contrast, the implied carbon emission level of the metal product processing industry reached 5.3 Mt, while the carbon emission of traditional trading industries such as coal mining was almost unaffected by international trade, and its carbon emission index reached the highest level of 5.89 in 2020. In terms of trade impact, high-trade industries such as the food processing industry are significantly affected by the carbon tariff policy, and their share has dropped from 5.89% to 3.95% in the past decade. The carbon emissions generated by GDP growth established by the GTAP model are more convincing. This model can directly reflect the energy efficiency of a region from the side. Based on the present situation of international trade, this paper analyzes the inequality of the current carbon tariff system, and puts forward some policies to optimize the energy structure to reduce carbon emissions and expand domestic demand to reduce the dependence on international trade. Through the GTAP model, we put forward policy suggestions to optimize the energy structure to reduce carbon emissions and the dependence on international trade by expanding domestic demand. Full article
(This article belongs to the Special Issue Advances in Marketing Researches for Sustainable Development of Energy Economic)
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16 pages, 578 KiB  
Article
Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness
by Chien-Chi Lin and Chih-Ming Dong
Energies 2023, 16(6), 2669; https://0-doi-org.brum.beds.ac.uk/10.3390/en16062669 - 13 Mar 2023
Cited by 4 | Viewed by 3069
Abstract
Extensive energy consumption has incurred global environmental problems such as climate change. Home appliances are highly used products and consume large amounts of energy. When widely applied, energy-efficient home appliances promote energy efficiency and reduce carbon emissions. Therefore, people’s intention to purchase these [...] Read more.
Extensive energy consumption has incurred global environmental problems such as climate change. Home appliances are highly used products and consume large amounts of energy. When widely applied, energy-efficient home appliances promote energy efficiency and reduce carbon emissions. Therefore, people’s intention to purchase these home appliances merits research attention. In this study, a comprehensive model was developed using the theories of planned behavior, perceived value, and environmental awareness. Data were collected through a questionnaire survey, to which 448 valid responses were returned, and analyzed using partial least squares. The results indicated that consumers’ intention to purchase energy-efficient home appliances was positively affected by their attitude toward purchasing the appliances. Such attitude was significantly and positively affected by functional value, price value, environmental value, and environmental awareness. However, consumers’ attitudes toward purchasing these appliances were not significantly affected by emotional value or social value. Suggestions were proposed on promoting consumer intention to purchase these home appliances according to the research results. Full article
(This article belongs to the Special Issue Advances in Marketing Researches for Sustainable Development of Energy Economic)
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15 pages, 384 KiB  
Article
The Influence of Low Carbon Emission Engine on the Life Cycle of Automotive Products: A Case Study of Three-Cylinder Models in the Chinese Market
by Meixia Pan, Wanming Chen, Shengyuan Wang and Xiaolan Wu
Energies 2022, 15(18), 6849; https://0-doi-org.brum.beds.ac.uk/10.3390/en15186849 - 19 Sep 2022
Cited by 1 | Viewed by 1508
Abstract
There is a development trend for fuel vehicles to adopt low-carbon emission engines. The sales of cars with low-carbon three-cylinder engines in the Chinese market have declined. Is the life cycle of automotive products with three-cylinder engines entering a recession stage? In order [...] Read more.
There is a development trend for fuel vehicles to adopt low-carbon emission engines. The sales of cars with low-carbon three-cylinder engines in the Chinese market have declined. Is the life cycle of automotive products with three-cylinder engines entering a recession stage? In order to achieve this research objective, which is to investigate whether assembling a three-cylinder engine affects the life cycle of an automotive product, this paper constructs an ecological theory-based approach to measuring the life cycle of automotive products. First, the logistic model is used to measure the intrinsic growth rate, internal inhibition coefficient, and theoretical upper limit of product sales scale before and after the automotive products are equipped with three-cylinder engines. In the second stage, the Lotka–Volterra model is used to calculate the intrinsic growth rate, internal inhibition coefficient, theoretical upper limit, and symbiosis coefficient of the sales scale of the products before and after the three-cylinder engine, taking the Chinese automobile manufacturing enterprises as an example for empirical analysis. The research results show that the selection of three- cylinder engine for automotive products will not lead to the product life cycle entering the recession period ahead of time. Full article
(This article belongs to the Special Issue Advances in Marketing Researches for Sustainable Development of Energy Economic)
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18 pages, 5586 KiB  
Article
Determinants with Impact on Romanian Consumers’ Energy-Saving Habits
by Violeta Mihaela Dincă, Mihail Busu and Zoltan Nagy-Bege
Energies 2022, 15(11), 4080; https://0-doi-org.brum.beds.ac.uk/10.3390/en15114080 - 01 Jun 2022
Cited by 16 | Viewed by 1936
Abstract
Due to the population’s growing need for energy and the increasing impact of the phenomena of global warming and climate change on a global level, it becomes imperative to diminish energy consumption worldwide. For this reason, a deeper understanding of factors that encourage [...] Read more.
Due to the population’s growing need for energy and the increasing impact of the phenomena of global warming and climate change on a global level, it becomes imperative to diminish energy consumption worldwide. For this reason, a deeper understanding of factors that encourage energy-saving habits and overall lifestyle is required. This research examined the factors that hold an impact on the adoption of energy-saving habits in Romania. It used eight constructs that were checked to see if they influence the individuals’ intentions to save energy. The research used a quantitative analysis approach, with primary data assembled through a survey of the population from six developed counties in Romania. In order to investigate and assess the data, structural equation modeling (SEM) was used. The results show that environmental awareness, perceived consumer effectiveness and a collectivistic perspective affect individuals in implementing energy-saving habits (in their life) in a significant and positive way. However, resistance to change and perceived costs were identified as having a negative and significant impact on the individuals’ implementation of such habits within their households. The outcomes of this research play a part in raising awareness of what could determine a more energy-saving lifestyle, and therefore it is essential that stakeholders within the energy sector in Romania consider the aspects of environmental awareness, perception of consumer effectiveness, perceived costs, collectivism and resistance to change during the development of programs of energy efficiency. Full article
(This article belongs to the Special Issue Advances in Marketing Researches for Sustainable Development of Energy Economic)
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